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As a group, we decided that our poster should not advertise the product, but social campaigns instead. As each of us wants to become an architect, in the future we will face the difficult opinion of space planning. I let myself call it a tricity, because it should be remembered that most of the space is already developed, the new project must not only get into the surroundings, but also fit in with the needs of today's architecture.
As It is known that a number of population is growing but space have own limit. Designs of buildings in the desert or on the water are really expensive and not everyone can afford these costs and it will not change in the nearest time. The solution is the intelligent design of both the building and the space. We wanted to show this problem other architects and made them aware how important their works is.
An example of such intelligent construction is maglev trains, which was my main inspiration for the project.
An example of such intelligent construction is maglev trains, which was my main inspiration for the project.
Link: https://www.indiatoday.in/world/story/china-first-600-km-per-hour-maglev-railway-354459-2016-11-28
Maglev is short for "magnetic levitation". Trains of this type do not ride on the tracks, but they glide over them, hovering in the air. They can develop speeds up to 600 km / h. It is innovative, because the structure is made in the air, and the space below it can be managed by building just like roads or car parks. In the neighbourhood you can calmly build houses, and the hut from trains is not as troublesome as in the case of 'traditional' tracks.
The idea for the poster's look came from UP animation, thus we placed the house in the air.
It is purely symbolism, it is argued that thanks to abstractness the idea will attract more attention of the recipients.
Just like in the Disney's animation, we used a simple, colourful house and sent it to the sky using balloons (there was an idea of using birds, but that would be more surrealistic).
It is purely symbolism, it is argued that thanks to abstractness the idea will attract more attention of the recipients.
Just like in the Disney's animation, we used a simple, colourful house and sent it to the sky using balloons (there was an idea of using birds, but that would be more surrealistic).
Me and Gosia were responsible for making the poster, which was not easy as none of us had experience editing the photos. The peak of my possibilities is to change the colours into black and white. We watched the tutors how to work on photoshop and we asked a few people for help.
We removed the background from the original photo, then pasted the house we received into a blue background and added clouds and an inscription. After the battle, we finally managed to get the desired effect. Nefisa came up with a slogan that appealed to us.
And this is our work!
The effect is kitschy, but a good idea matters! I had a lot of fun during fight with photo editing!
Could you add which tools you used in Photoshop? And as we discussed in your tutorial, the research needs to be added for your advertising project.
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